Pure Valley Black is our premium grain-fed beef, proudly raised and finished in the heart of Victoria’s Goulburn Valley. Classified as “Y” milk tooth yearlings and MSA graded at processing, these British-bred cattle—primarily Angus, Hereford, and Shorthorn—are grown at our 1300-head feedlot in Wyuna, just 220km from Melbourne. Fed a wheat-based grain ration for 75 days, the cattle produce carcases that dress between 200–230kg HSCW, delivering consistently smaller, manageable cuts ideal for butcher shops and food service where 300g portions are preferred. The result is beautifully marbled beef with brilliant white fat and rich flavour. Processed weekly by Radford Abattoir in Gippsland and delivered to our depots fresh, Pure Valley Black is a dependable choice for quality, consistency and taste.
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsNzY4LDQ4MF0_QualityWzgwXQ.jpg");
background-position: 50% 50%;
background-size: cover;
}
@media (min-width: 560px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsNzY4LDQ4MF0_QualityWzgwXQ.jpg");
}
}
@media (min-width: 768px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsOTkyLDUwMF0_QualityWzgwXQ.jpg");
}
}
@media (min-width: 992px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsMTQ0MCw1MDBd_QualityWzgwXQ.jpg");
}
}
@media (min-width: 1400px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsMTYwMCw1MDBd_QualityWzgwXQ.jpg");
}
}
@media (min-width: 1620px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsMTkyMCw1MDBd_QualityWzgwXQ.jpg");
}
}
@media (min-width: 1920px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsMjQwMCw1MDBd_QualityWzgwXQ.jpg");
}
}
@media (min-width: 2400px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsMjg4MCw1MDBd_QualityWzgwXQ.jpg");
}
}
@media (min-width: 2880px) {
#banner {
background-image: url("/assets/Uploads/Pure-Valley-Black-Hdr-01__FocusFillWyIwLjAwIiwiMC4wMCIsMzg0MCw1MDBd_QualityWzgwXQ.jpg");
}
}
Pure Valley Black
Premium Yearling Beef
Key Features
Smaller meat cuts - Ideal for Butchers & Foodservice
British breeds, grown in Goulburn Valley Victoria
Produced for the domestic market only - not export
All stated primal weights are guides only
MSA Graded at the point of processing
Processing 140 head every week of the year
HSCW - 200-230kg after 75 days on grain
All carcasses are from Y Grade Milk Teeth Cattle
AWM rears the cattle in our 1300 head feed lot at Wyuna in the Goulburn Valley Victoria around 220 kilometres from Melbourne
They are fed a wheat-based diet ensuring we have a brilliant white fat and a very flavoursome meat
The cattle are processed on our behalf by Radford abattoir at Warragul Victoria in the Gippsland region
Detailed below are a selection of cuts from our complete range which emphasise both the consistency and quality
Get in touch with AWM about Pure valley
Interested in sourcing Pure Valley's range? Let's chat.